How to implement the rel=author tag

Rel=author

Step 1:
These two snippets of code go into the About page of your own blog or in your Author Bio for the blog your are writing for:

Step 2: (Optional)
Include the same code below underneath all your blog posts:

Step 3:
Go to your Google+ Account (yes, you need one) and EDIT it to see the following in the right hand navigation. Where it says “Contributor to” you need to add the site/s which you are writing for.

rel=author

That’s it! Now you wait :)
(There is no guarantee that Google will display your snippet)

Getting potential clients to understand the value of proper SEO

The trick here is engaging your audience and getting them intrigued and interested in what can be achieved in the short, as well as the long term, by using proper Search Engine Optimisation techniques and explaining how this will benefit their online efforts.

I tend to explain SEO like this:

It’s about being visible online for both Search Engines and humans. A website built for humans with all the bells and whistles that ranks on page 17 means as much as a top ranking website that does not engage nor convert its visitors. Both are pointless. Imagine you need to hand out business cards to potential customers that contain the URL to your website because they can’t find it online?

A few important factors to note here are: Do you target the correct keywords for your given target market? Does your website contain pages built around these specific researched keywords? And lastly, is there sufficient search volume for these? It won’t count for much if you rank highly for a keyword that has virtually no search volume. What are your competitors doing online? Where are they ranking for in specific searches and very importantly, where do they rank in comparison to you?

Read more here.

Quick guide to some important tags for SEO

Rel=Nofollow

For use in a link as an attribute.

<a href="register.php" rel="nofollow">register</a>

What does Google do with nofollowed links? Google does not follow them and they do not transfer PageRank or anchor text across these links. When Google sees nofollow in a link, it will not follow through to that page, it will not transfer PageRank and it will not take anchor text into consideration.
Read More…

Building a Multi-Regional and Multilingual Website

How to target different English regions and non-English speaking countries from a single domain name.

I have been exposed to rather big websites that communicate to a large worldwide audience. It is important to get it right when you are targeting multiple countries and languages both from a Google perspective as well as that of the user. I have therefore put together this recommendation on how a website targeting different locations should be structured.
Read More…

Building up a solid domain health portfolio

No, not domain administration Peter! “Domain Health!” And because you manage a few of these domains as a in-house SEO, you call it a portfolio. Hence the term Domain Health Portfolio.

This DHP document or spreadsheet can become a really long and detailed one (such as the one I am currently trying to simplify at work), but we won’t go into such frightening detail. I am going to cover just a few important issues that would point you in the right direction when it comes to managing the safety, status of your domains, amount of in-links and rankings.
Read More…

Cleaning up your website – SEO Housekeeping

Sometimes we neglect to fix a few small things on our site because of deadlines or a simple oversight. The things i am going to discuss aren’t ground breaking stuff that will boost your site from out of the gutter of the web to page 1, but they might help your site to become a lot more attractive to Google, and that’s never a bad thing :)
Read More…

Why is my website not ranking?

I get this question surprisingly often. It’s not a silly question, it’s a good question and there could be a number of things that could be attributed to your site not ranking. This post was inspired by a late phone call on Friday by a gentleman wanting to know why his site “was not in Google” (sic). This immediately sounded as if the website in question was not indexed yet. But he meant “ranked”.
Read More…

Preparing your new website for good rankings

Decide on a good domain name

Sometimes it’s better to get a domain name that best describes your business or hobby as opposed to the name of your company unless it’s already a big established brand like Prada or Nike.
Read More…

How does Google see my site?

And how do other search engines view my website?

So, you built a pretty website with all the bells and whistles hey? Do you have any idea how “spiders” view your website as opposed to what humans see? Have you taken into account that “spiders” or “crawlers” (call them what you may) cannot “see” your award winning creative masterpiece like humans do?
Read More…

Why you still need a SEO for your new small business website

Penny is a small business owner and her friends suggested she should get a website. After all, everyone has one right?

She asks, “a website? Why?” They put the kettle on and sit her down. The conversation that follows goes along these lines: All businesses should be online. This way she could reach thousands more people and everyone can contact her via her website, she can even put her whole glossy catalog on the web along with some contact details…
Read More…

Get Adobe Flash player